Consumer Perception on Hero Moto Corp

A Study on consumer perception towards gunman MotoCorp bikes and after sales services provided in Chennai city A visit proposal (Submitted by R. Sethuraman, Roll No 0906MBA0547 Reg No 68210250011) 1. 1 uncomplicated OBJECTIVES * To analyze consumer perception towards star Honda motor bikes * To get feed congest on what consumer expects from triggerman Honda * To analyze consumer perception towards services offered by Hero Honda andperformance of the motor cycle. 1. 2 SECONDARY OBJECTIVES To analyze the purchasing balance of the various products by customer and to grade the top rated products/bikes and which of the service satisfies them. * To identify the various features of bikes those argon expected by most of the customers while buying the two wheelers. * To get the statistics on satisf process ratio of the customers on the wizard Honda products and services who owns hero Honda bikes. 1. 3 NEED OF THE STUDY Nowadays two wheelers become very important thing which is very convenient vehicle in highly traffic cities like Chennai.So many leading companies are there in this field like tvs, bajaj, yamaha, and etc, but Hero Honda / Hero moto corp is one of the most successful enterprise for past 25 years. The study describes how this concern is differing from other providers and why people go for it. in any case it brings the various statistic results on the buying ratio. 1. 4 FRAME WORK OF information ANALYSIS TOOLS Data analysis is seen to be series of distinct action * Formulate data analysis goals. * State assumption about data measurement * Specify the hypothesis Choose the appropriate statistical political campaign * Determine the significant level and termination rules. * Calculate the test statistics * bring up the critical value of the test statistics from the statistical table. * Draw necessary inferences. 1. 5 DELIVERABLES * The study helps to understand the level of awareness and perception of the customers towards Hero Honda bikes. * It as well as provides the information related to the source of awareness and the factors that influence the customer decision making, which is very useful for the Hero motocorp to capture the market.