Gloria Jeans Essay

Gloria Jeans is well known due to it is make by 100% natural ingredients which include home-made cookies, muffins, and any other unused desserts.1) EconomyThe point here is that Gloria Jeans can non set a price that is too high because competitors will be attracted by potential services and will follow by a lower price. after having taken all the important factors into consideration, there are five-price fixing approaches search appropriate.1.Cost Based pricingOne of the centred objectives of this project being to run low the food market leader in functional drinks, Gloria Jeans is willing to stay among the top competitors if not becoming the greater by achieving a certain keister profit this could be obtained by establish a price that will by and large cover variable and fixed costs while bringing unspeakable profits2.Value Added PricingCompetitors and potential substitutes prices can also be fragmentise of the strategy. Having a high price could make customers aware of t he additional benefits and the higher(prenominal) quality of coffee. 3.Value establish pricingThe beau monde sets its target price based on customer perceptions of the product appraise. The targeted value and price then fag decision about product design and what cost can be incurred. As a result of pricing begin with analysing consumer needs and value perceptions and price is set to match consumer perceived value. 4.Market Penetration PricingThe company can set a low price for a smart product in order to attractive a large chip of buyers and a large market share. 5.Break- withal PricingThe company has to make close to strategies for break-even prices, setting prices to break even on the cost of making and selling a product or setting prices to make a target profit. According to the report of Su, Chiou and Chang (2006), the case study of Starbucks coffee displayed that Western socialisation adoration can influence the coffee consumption of Taiwan. Kim (2002),point at consumer expression have significant influenced by theproduct-of-origin and shit image. Hao(1998), states that superior brand has become the most important element to enhance value-added products and it also is a strategy. The brand image and product-of-origin would important factors, they would provide insights on cross-culture marketing.4 DemographicsAccording to the survey, women more than(prenominal) desire to drink coffee than men (J mavins, 2006).There is no significant variance between two groups of people. Coffees are all thousands of years ranging from adults or even older. Its hard to resist the appeal of Coffee, and there is great probability to tea growing up. In addition, the social behaviour are one of the factors segmented coffee products in the market Because of diverse group has different demand for their need and wants. The high salary people may more focus on their healthy or willing to pay higher prices.3 Political and lawfulDoing coffee business there is no risk y for the company because of it does not related any political and legal