Marketing Essay Example | Topics and Well Written Essays - 2000 words - 1

market - Essay ExampleHowever, this is not the only concern that will eventually give out the unit of measurement picture of apples merchandising environment. There is a substantial need to actually carry in detail the two major components of marketing environment. The outset component is the microenvironment which advantageously deals with concerns regarding the company, suppliers, marketing intermediaries, customers and publics (Kotler et al., 1999). The plunk for component on the other hand is the macroenvironment which consists of influential forces such as demographic, economic, natural, tefchnological, political and cultural (Kotler et al., 1999 Boone and Kurtz, 2006). The Microenvironment and Macroenvironment Since its manufacturing and logistics atomic number 18 relied on the third parties, Apple Incorporated tries to give significant emphasis on the level of advert of this relationship on its actual marketing operation (Apple Incorporated, 2011). This gives Apple a more(prenominal) meaningful glide slope in order to come up with effective service that could sustain the current needs and trends in the market. Apple does not need to keep too much focus on its suppliers since as mentioned early it relies on its manufacturing activity on the third parties. Apple does not need to give age on where to find the needed resources in order to address effective customer value delivery goernance for product manufacturing. As Kotler et al. (1999) emphasised, the effective customer value system is the basic impact of suppliers in the marketing environment. It seems this is true in other organisations which have integrated manufacturing activity in their operation. However, it is definitely different from Apple. much(prenominal) of this difference from other ongoing activities in other organisations of the same industry gives Apple considerable time to monitor effectively its products quality, innovation and solid differentiation. This offers a compe titive advantage for Apple to give more priority for its total quality management system. In fact, this can be elaborately pointed out as one of the reasons why Apple was able to reach for its competitive advantage. The good thing about this across-the-board reliance of Apple of its manufacturing activities on the third parties is a close monitoring of other related marketing intermediaries such as promotion and other marketing related activities. With this, Apple has remarkably created control over its entire marketing operation from the manufacturing point of view. Since Apple is one of the leading organisations in its industry, it can well demand higher quality for its note of hand of products. It can demand the most innovative design that would greatly enhance its marketing performance. Marketing intermediaries are able to help Apple to promote and distribute its line of products to prospective customers. After all, marketing intermediaries are an organisations alliances prio r to creating services and offerings that will substantially address the needs of customers (Kotler et al., 1999). Marketing is also about the study of customer market in the first place which substantially involved customer, business, reseller, institutional, government and international markets (Kotler et al. 1999). All of these are actually considered by Apple prior to creating on-time and quality service for its customers (Apple Incorporated, 2011). It gives too much emphasis on its relationship with resellers for there is substantive control of its marketing system in here. Apple Incorporated (2011) emphasises that its performance particularly in