The Relevance Of Marketing Concept To The 21st Century Business Of Essay

The Relevance Of Marketing Concept To The 21st Century line of business Of Sony - Essay ExampleSony is the unbeatable name in the sector of electronics and so Sony Group (Sony Electronics in the U.S.) is super famous around the entire globe. Thus, after Samsung Electronics and LG Electronics, Sony Corporation is a Japan-establish corporate group concentrating mainly on the Electronics (such as AV/IT products and components), Game (such as PlayStation), Entertainment (such as motion pictures and music), and Financial Services (such as insurance and banking) sectors. This helped in enhancement of the total revenue of the Sony in the year to US $ 72.349 billion along with net income to US $ 458 million. Along with this, it also improved the brand image and reputation of the organization at bottom the minds of the customers resulting in amplification of its equity and position in the market among others rivals.Description of the Marketing Concept of Sony The boundary Marketing is def ined as an activity used to present varied types of products and services as per the demands and ask of the customers of the market. Other than this, it is a procedure of presenting the values and benefits of a product or service to its customers, so as to increase their awareness towards the brand or products. It is denoted as one of the or so critical business functions solely utilized for attracting a large array of customers.Other than this, marketing might also be describe as a link within the societys material necessities and its economic patterns of reply. This acts as a technique to satisfy these needs and wants through products and services thereby establishing long term relationships. Thus, in this technical age of 21st century the concept of marketing has changed slightly. In recent times the maximum issue of marketing takes place through online sites mainly through holistic approaches. Holistic approaches means marketing based on relationship with its target group of customers. Holistic marketing concept facilitates and accelerates the level of satisfaction by maintaining high end relationships with its customers through proper selection, distribution, promotion and pricing of goods and services. Therefore, on the basis of such approaches, the entrepreneurs get the target markets and the type of products to be focused. Hence, such type of marketing helps to select the targeted customers, satisfy them, maintain relationships, cheque in front of competitors and enhance its ROI and profitability. So, it may be depicted that, creating and maintaining good relationship with a customers is the most essential factor of todays era that helps to satisfy targeted customers by enhancing their loyalty and brand image. only if then, all other components such as production concept, the product