SWOT Analysis of Lionel Smith Ltd Case Study Example | Topics and Well Written Essays - 1250 words

stand up Analysis of Lionel metalworker Ltd - Case Study ExampleMr. Smith had worked for sixteen years in the retail clothing business. He gained this experience by working in stores such as Belks Department Store, Manning Owens Incorporated, and LeGrandes of Aiken, confederation Carolina.After two years, the partnership was dissolved, Mr. Smith became the sole owner, and LSL was established as a sub-chapter S corporation. This began a period of growth for the company. Between the years of 1979 and 1983, four additional locations were opened. They were located in Aiken and Edgefield, South Carolina, and Augusta, and Savannah, Georgia. By the end of 1983, all four of those locations were closed. Mr. Lionel Smith stated the closings were due to several major(ip) factors. They include his inability to hire and retain professionally qualified supervisors and employees, the desire to focus his efforts on establishing an out spatial relation sales force, and high interest rates and an unstable economy. In 1982, the main location moved to the other side of Laurens Street in Aiken. The move to the new location was made possible because Lionel Smith was able to purchase the building. This has been the companys only location since 1983. With only one location, its staff and inventory be not divided between two or more venues, and rent, utilities, and other operating costs are lower. The company underwent another major change when it was purchased by Mr. Smiths son, Van, in 1992. IntroductionAccording to the marketing area experts SWOT analysis review for Lionel Smith Ltd. (LSL) the key issues from an analysis of the trade environment and the strategic ability of an organization. The chief objectives of conducting SWOT analysis for Lionel Smith Ltd. (LSL) is to recognize the coverage to which the existing strategy of an association and its more exact strength and weaknesses are pertinent to, and capable of, dealing by means of the changes taking place in the trade environment. It also uses to assess whether there are opportunities to develop advertize the exclusive resources or core capability of this clothing organization. Moreover, SWOT stands for strengths, weaknesses, opportunities and threats. Its a four-part come within reach of to analyzing a companys generally strategy or the strategy of its trade units. All four aspects have to be considered to execute a long-range plan of action.In order to whack the rivalry you require comprehending SWOT. No doubt, Its a way to examine a companys or a departments place in the market in relation to its contestant. The goal is to recognize all the major factors affecting competitiveness before crafting a trade policy.SWOT BreakdownSWOT recognize the internal and external issue that have an effect on an organization. Heres the breakdown of SWOT by interior and outside variablesInternal factors (Strengths and weaknesses)A corporate structure, culture and resourcesShareholdersCustomersCompetitorsExter nal factors (Opportunities threats)PoliticsTechnologySocietyEconomicsSWOT ANALYSISStrategy StrengthsThe first strength of Lionel Smith Ltd.